Today, my brother arrived home with a 42" Toshiba REGZA Premium High Definition LCD TV in the rear seat of his vehicle. It seems that he is no longer pleased with his four year-old 55" Mitsubishi rear projection HD Ready television set. As I helped him unload and then setup the new TV in his bedroom I couldn't help but to think about another company. A company that has previously only been associated with making their own software to run on their own hardware. A company that was previously known to control a niche market in the global computer business, but now has a commanding stake in the music player business. A company that has recently changed its own name to flow with the changing times. A company that will soon have a major influence in the consumer electronic marketplace. As you may have heard Apple Computer, Inc. is now known as Apple, Inc.
The company has made it clear that they no longer are solely interested with supplying consumers with only computers and iPods. The company has now introduced what many believe will heavily influence the next generation of mobile devices. As traditional rivals have broken from their owns comfort zones to introduce next generation gaming consoles and video players, Apple now has a vested interest in securing its own place in consumer electronics.
Apple is now seeking to expand beyond the computer business as well. They have taken some steps to capitalize on the iPod's success by mass marketing some of their other products such as MacBooks, iMacs, MacPros, and very soon Apple TVs and iPhones. What most people may not realize is that Apple also designs and sells its own Apple branded LCD monitors. The company has been doing so for a few years, but may very soon choose to enter the TV business as well. The company's most recent moves seem to indicate that they intend to become mainstream in the home theater business. So as traditional cell phone manufacturers race to confront the oncoming threat from Apple, Inc. so must the traditional TV set manufacturers.